Top 13 Most Popular Gift Cards in the UK 2025

Last summer, I spent my holiday in the UK to visit my cousin, who had always wanted me to visit. To be honest, I thoroughly enjoyed my time in the UK. Fun? I had a lot of it. House parties, hiking in Dartmoor, sightseeing in the Lake District, and visiting Edinburgh Castle made every bit of my stay worth it.

The first thing that got my attention in the UK was how almost everyone uses gift cards. At almost every birthday party I attended, someone was handing out vouchers. It made me realise just how much people in the UK rely on them.

So I have decided to share with you the most popular gift cards in the UK. Let’s just say that knowledge is the gift I have for you from the UK. And who knows, you might have a reason to get someone in the UK a voucher soon, and the knowledge will come in handy.

13 Most Popular UK Gift Vouchers and E-Gift Cards 2025

Talking about the top gift cards in the UK? Look no further than Amazon, Apple, Tesco, Prezzo, Waitrose, Marks & Spencer, Google Play, IKEA, Love2shop, Steam, Netflix, Virgin Multi-Choice, and Adidas gift cards.

1. Amazon Gift Card:

It shouldn’t surprise you that the Amazon gift card tops this list of most popular gift cards in the UK. There was an Amazon voucher in virtually every retail store I visited. In a country where 90% of the adult population shops on Amazon, it was expected.

Everyone wants an Amazon voucher as it opens doors to access the wide range of goods and services on Amazon.

One of my cousin’s friends even gifted me a $200 Amazon voucher, which I cashed out on Cardtonic upon my return to Nigeria.

2. Apple (iTunes) Gift Card:

Before you ask why the Apple gift card made it to this list, just know that at least half of the UK population uses an iOS device. At every birthday party I attended with my cousin, the iPhone was the phone of the day.

Most iOS device users would love to be able to access premium music, apps, TV shows, etc., on the App Store. And that’s why they always have the iTunes vouchers close by, making it a popular UK voucher.

3. Tesco Gift Card:

If a gift card can completely replace cash, this popular grocery store voucher in the UK will be a top option. Why did I say so? I saw many of the residents use it to buy some groceries at the supermarket. And I get it.

For a voucher that is accepted in Tesco-owned stores in the UK, like Tesco superstores and Extra, the Tesco gift card is worth the attention it gets.

4. Prezzo Gift Card:

We can’t talk about top gift cards in the UK without mentioning the Prezzo gift card—a ticket to Italian food in the country. My cousin even gifted one to an Italian work colleague on her birthday.

Without bias, the Prezzo voucher has earned its place as a popular restaurant gift card in the UK. And if you ever give it to a food lover, they’ll appreciate it.

5. Waitrose Gift Card:

If choosing the right gifts for people is not where you shine, getting them a Waitrose gift card is your best bet. The voucher can be used in Waitrose and partner supermarkets and department stores, among others.

My cousin won a $100 Waitrose gift card at one of the house parties we went to. And we didn’t waste time before using it for some purchases the following day. No doubt, the Waitrose gift card is one of the most popular gift cards in the UK.

6. Marks & Spencer (M&S) Gift Card:

When I returned to Nigeria, a friend wanted to gift his UK lover but didn’t know what was best for her. He asked for my opinion, and after much thought, I advised him to buy her a Marks & Spencer gift card.

Guess what? He told me the lady loved it. I mean, why wouldn’t she? After all, a Marks & Spencer voucher gives her access to shoes, beauty products, homeware, food, and more in the UK.

7. Google Play Gift Card:

It’s no secret how popular Android devices are, and owning a Google Play gift card if you use an Android device is a no-brainer. I mean, that’s what you can easily use to buy premium apps and games, music, books, and a lot more on the Google Play Store.

During my stay in the UK, I saw this gift card mostly among young people. When I enquired, it turned out that they use it mostly to pay for games on the Google Play Store.

You can’t name the best gaming gift cards in the UK without mentioning Google Play. It’s up there with top names like the Steam gift card.

8. Steam Wallet Gift Card:

One of the top gift cards in the UK is the Steam gift card. Virtually every gamer I met has used it to buy games on the Steam platform.

In fact, my cousin told me he bought his GTA V with a Steam voucher his girlfriend gifted him during the Christmas period. So, when next you think about the popular gift cards in the UK, don’t forget the Steam gift card.

9. Love2shop Gift Card:

Another common voucher in the UK is the Love2shop gift card, a multi-retailer voucher. This voucher is widely accepted in numerous streets and online stores in the UK.

Birthday or Christmas celebrations? The Love2shop gift card is a popular voucher that people give their loved ones.

If I lived in the UK, I’d prefer someone to give me a Love2shop voucher rather than any other gift card, as it will enable me to purchase the things I actually need.

10. IKEA Gift Card:

Everyone loves a beautiful living space. The IKEA voucher, which can be used to shop for furniture, home décor, and accessories, is a ticket to a world of home beautification.

This voucher is a perfect gift for house-warming parties and wedding ceremonies. My cousin even told me a wedding ceremony is never complete in the UK without an IKEA gift card as a present.

11. Netflix Gift Card:

Many things might have become old-fashioned, but for many people, watching their favourite movies after a long day will always be a thing. I can still remember how I would search every store in the neighbourhood years ago just to rent the latest video CDs by Jackie Chan.

Nowadays, most people who can afford smart TVs stream their favourite movies on Netflix. Some even stream the movies on their smartphones—I do that a lot anyway.

But to enjoy streaming premium movies on the platform, you need to subscribe. And a Netflix gift card makes the payment process easy. It’s no wonder that the gift card is a popular entertainment voucher in the UK.

12. Virgin Multi-Choice Gift Card:

One reason the Virgin Multi-Choice gift card is popular in the UK is its versatility. A gift card that can be redeemed for vouchers of over one hundred brands in the UK? That’s pure magic!

During my brief UK vacation, I overheard a local referring to it as the “mother of all gift cards” at an event. If you have a Virgin Multi-Choice gift card, you can exchange it for a Starbucks, IKEA, or Marks & Spencer voucher, among others.

13. Adidas Gift card:

While I was in the UK, I saw many people jogging in the morning wearing Adidas shoes or pants. In fact, search data shows that Adidas footwear is a top choice in the UK. It’s a no-brainer that the brand’s voucher makes this list of top vouchers in the UK.

With an Adidas gift card, you can access the world of extraordinary fashion and sportswear by the global brand. Giving a UK resident an Adidas gift card is sure to earn you a special place in their heart.

Frequently Asked Questions About Top UK Vouchers

1. What Is the Most Popular Gift Card in the UK?

The most popular gift card in the UK is the Amazon gift card. Other popular options include Love2shop and Marks & Spencer gift cards. 

2. Which Store Can I Get a Gift Card from in the UK Online?

You can buy gift cards of different brands online in the UK on Voucher Express. Prezzee UK is also a popular online platform that sells different kinds of gift cards.

3. What Are the Best Gift Cards for 10-year-olds in the UK?

The best gift cards for 10-year-olds in the UK include Amazon and Love2shop gift cards. These are general store gift cards that give the kids the chance to choose from a wide range of products. 

4. Is the Apple Gift Card Available in the UK?

Yes, the Apple gift card is available in the UK. You can use the voucher to buy products and services from the App Store and Apple Store in the UK. 

5. Which UK Gift Card Has the Highest Rate?

It’s hard to say which UK gift card has the highest rate because gift cards have fluctuating values. However, Steam, Razer Gold, and iTunes do have high rates. 

6. How Much Is a $100 Razer Gold Gift Card in Nigeria?

As of the time of writing this piece, a $100 Razer Gold voucher in Nigeria is equivalent to N100,000 using Cardtonic’s rate calculator. 

7. Where Can I Sell Uk Gift Cards in Nigeria?

You can sell UK gift cards in Nigeria on Cardtonic without breaking a sweat. The process is straightforward, and you’ll get paid almost instantly.

Conclusion

If you want to get a top gift card for a gamer in the UK, they’d appreciate the Google Play and Steam voucher.

Thinking of which to get for a new couple? Love2shop and IKEA gift cards are a safe bet.

The bottom line is, when buying gift cards in the UK for yourself or your loved ones, you can’t go wrong with popular options like Amazon, Apple, Tesco, Prezzo, Waitrose vouchers, etc.